PRIDE IN THE CITY FESTIVAL TAKEOVER ACHIEVES HUGE ECONOMIC IMPACT FOR NEWCASTLE CITY CENTRE

• Positive economic impact c £4m

• 1 in 10 pride participants stayed overnight in Newcastle

• 90% of attendees would come again next year

Pride in the City, presented in partnership with Newcastle NE1, welcomed record numbers to this year’s festival across Newcastle city centre, with over 82,000 people engaging with the joy of pride, supporting a positive economic impact of c £4m. 

“From the satellite events which started earlier in the month, to the main events and through visitors to Newcastle during the weekend, including those who were able to enjoy from the sidelines, the positive impact on the city has been huge.” says Ste Dunn, Director of Northern Pride.

Crowds gathered at the Lumo Platform Stage to see fabulous local talent!

“After such a positive response from our community, supporters and partners, who have embraced the citywide takeover, to receiving our economic impact and satisfaction data this week, we’ve been overwhelmed at the success of this year’s event. We set out to create a more accessible, unapologetically visible pride celebration, but also a festival which would benefit the city, local people, local bars, restaurants and hotels and we’ve achieved that together and we are so grateful to everyone who made this possible.” 

The economic impact and satisfaction survey confirmed that for a third of attendees, this was their first experience of pride. 75% of participants identified as LGBTQIA+, with 73% of attendees visiting from outside of Newcastle city centre postcodes. Of those in attendance who had experienced pride before, 70% said it was ‘better than previous years’, with 90% confirming they would return next year. Overall perception scores were positive, with most scoring 8+ out of 10. 

https://www.youtube.com/watch?v=Iu43iGUG39E&ab_channel=NorthernPrideUK

Stephen Patterson, Chief Executive at Newcastle NE1, said: “In what is our 10th year supporting Northern Pride, it is amazing to see the continued success of the festival following the move from the Town Moor into the heart of the city. To see such crowds enjoying the live performers and Market Village near Grey Street, to the Family & Youth Zone, satellite events and the main stage, the city was quite literally brimming with pride. This year’s change in format created even more opportunities for local businesses and those in the city to support the festival and benefit from its positive impact and that should be celebrated. The impact is beyond expectation and we’re incredibly proud to have been able to support Northern Pride again this year.”  

Ginger Johnson brought the energy to the Arena!

Kim McGuinness, North East Mayor, added: “This year’s celebrations are a huge milestone for Newcastle, with more people than ever able to experience pride in their own way. Across all events, but in particular with the March taking place through the city centre, this year’s festival succeeded in bringing together even more of the LGBTQIA+ community, business partners, allies and supporters to stand in solidarity, in what will be a historic shift for the city centre celebrations.”